Sellers you have never met are setting your prices, writing your listings and shaping what customers think of your brand. RB Distributions puts you back in charge. We become your single authorised seller on Amazon UK, remove the sellers you never approved and hold the price you agree.
An example image set our team designed for a brand partner.
Amazon is the biggest shop window in the UK. Brands struggle on it because they do not control who sells their products, at what price, or how they are shown. On Amazon, anyone holding your stock can sell it on your listing, and it usually starts quietly.
A wholesaler, a clearance deal or an overseas distributor passes your product to someone you have never dealt with.
They add themselves to your product page in minutes. Your listing is now their shop window.
More sellers arrive and each one cuts the price to win the sale. Your RRP stops meaning anything.
Margins shrink, your real stockists complain and any poor service lands as a bad review under your name.
When anyone can sell your products, nobody takes responsibility for your brand. A single authorised partner changes that.
No race to the bottom. Your RRP is respected on Amazon, which protects your margins and your relationships with other retailers.
One partner is accountable for your content, images, reviews and advertising, rather than several sellers who invest in none of it.
Every unit comes directly from you, so customers get genuine product, reviews stay healthy and counterfeits are shut out.
Instead of scattered small orders, you get a reliable wholesale customer who plans stock with you.
You see exactly how your brand performs on Amazon, backed by marketplace data you would not normally have access to.
Hand over the day to day of Amazon to specialists and focus on product development and your other channels.
Most brands try to fix Amazon from the wrong end. We start with the facts, clear the listing, then rebuild it properly.
Amazon tells brand owners very little. We pull the marketplace data and walk you through it in plain English, so every decision after that is an informed one.
| Sellers on your listings | 8, none authorised |
| Lowest price today | £17.49 (RRP £24.99) |
| Who wins the sale | An unauthorised seller |
| Search position | Page 2 for your main keyword |
| Listing quality | 3 images, no A+ content |
| Estimated missed sales | Shown in your appraisal |
This is patient, methodical work that relies on your rights as the brand owner and on the tools Amazon gives registered brands. We do it for you.
Once the listing is clear, RB Distributions becomes your single authorised seller on Amazon UK. We buy our stock from you and sell it at the price you have agreed.
Unauthorised sellers do more than lower a price on one website. They open the door to counterfeit goods, and they undercut the retailers who buy from you properly.
Transparency is Amazon's own programme for proving a product is genuine. We enrol your products and manage it for you, so only the units you made can be sold.
When strangers cut your price on Amazon, your trade customers pay for it. Shoppers ask them to match a price they cannot afford, and some stop ordering altogether.
On Amazon £17.49
In your stockists £24.99
On Amazon £24.99
In your stockists £24.99
Illustration only. Prices are examples.
These are the issues we see on brand listings every week, and how we solve them.
Unauthorised resellers undercut each other, erode your RRP and upset your retail stockists.
Fake or poor quality stock leads to bad reviews, returns and a damaged reputation.
When Amazon buys and sells your products directly, you lose control of price, stock and presentation.
Thin listings with missing attributes do not rank, and Rufus will not recommend what it cannot understand.
Rival brands bid on your brand name and advertise on your own product pages.
Shoppers decide in seconds. Basic images and plain text lose the sale to better presented brands.
Most Amazon partners work from downloads and screenshots. We built our own platform. It connects to Amazon through Amazon's own API and pulls reports and data straight from the source.
Your own figures only tell half the story. We also have marketplace data across Amazon UK, so we can see your brand against every competitor in its category.
Most brands only ever see their own sales figures. Our in house data API shows us the whole market: who else is selling your products, what shoppers search for and what your competitors are doing. That is how we find the sales you are missing, and protect the ones you already have.
RB Data API, tracking Amazon UK dailyFor each one, here is the data we use and what it means for your brand.
Every seller on your listings, their share of sales, Buy Box ownership, price history and where each seller is based.
We have the evidence to remove unauthorised sellers and bring your price back to RRP.
Estimated monthly revenue and units for your brand and competitors, 12 months of history and trends across 40,000+ subcategories.
You know what your brand could realistically sell on Amazon before you commit to anything.
Rankings for 1,000+ keywords per product, 18 months of ranking history, search volumes and how often you appear in AI answers.
Your listings are rewritten around the searches that actually lead to sales, and we track them every week.
Competitor advertising keywords and estimated spend, share of voice on key searches and which brands are rising fastest.
We target the gaps they leave and stop them advertising on your brand name.
Impressions, clicks, basket adds and purchases for each search, plus review themes, listing scores and missing product details.
We fix the exact step where shoppers drop off, whether that is images, price, content or reviews.
Amazon fees, true margin per unit, stock levels, in stock rate and sales lost to stock outs.
Purchase orders are planned around real demand, so you grow without stock outs or wasted margin.
Every brand partner gets a clear monthly report built from this data. Here is an example, with what each part tells you.
| Search term | Rank | Volume |
|---|---|---|
| main product keyword | #2 ▲5 | 48K |
| product for use case | #1 ▲3 | 12K |
| brand name | #1 | 6.4K |
| gift idea keyword | #4 ▲11 | 9.8K |
Report shown uses example data. Market figures are estimates, combined with Amazon Brand Analytics where available.
From the first purchase order to the Buy Box, we look after everything so you can focus on your brand.
We buy your stock at wholesale and act as your single authorised seller on Amazon UK. One partner, one price.
Brand Registry management, Transparency codes, IP reports and formal enforcement against unauthorised sellers.
Titles, bullets, backend keywords and structured attributes written for Amazon search and for Rufus.
Conversion focused images, A+ Premium modules and a Brand Story that builds trust in your brand.
Sponsored Products, Brands and Display campaigns, including brand defence against competitor ads.
Prep, labelling, inbound shipments and replenishment, keeping products in stock and Prime eligible.
Amazon's AI assistant Rufus answers shopper questions and recommends products directly. It relies on complete listings, reviews and A+ content to decide what to suggest.
We optimise for both classic search ranking and the way Rufus understands who a product is for, how it is used and why it is better.
Amazon no longer just matches keywords. Its AI works out what a shopper really wants and chooses which products to put forward. Our methods are built around how that AI reads a listing.
COSMO is the system Amazon uses to understand the reason behind a search. We score every listing against the 15 kinds of shopper intent in Amazon's own published research, then close the gaps.
Rufus is Amazon's AI shopping assistant. We collect the questions shoppers ask in your category and make sure your listing answers them.
Alexa can only suggest a product it holds clear facts about. We complete the structured product details most sellers leave empty.
We study what customers say across your category to find the objections that stop a sale and the benefits that win one.
The first image decides whether a shopper clicks. We design several main image ideas so they can be tested against each other.
Seven images, each with one job, followed by A+ content and a Brand Story that carry the same message through the page.
We are one of the few Amazon partners that design all listing images, brand storefronts and brand content ourselves. The people who studied your shoppers are the same people who create what those shoppers see.
A real set of listing images designed by our team. Each image has one job on the listing.
You can hand it to a partner who only earns when your products sell, pay someone to manage it, or leave it alone.
| Work with RBYour authorised seller | Hire an agency | Leave it alone | |
|---|---|---|---|
| What it costs you | No fees. We buy your stock. | A fee every month | Nothing up front, margin later |
| Unauthorised sellers | Traced and removed | Rarely dealt with | Keep arriving |
| Your price | Held where you agree it | Still undercut | Keeps falling |
| Your listings | Rebuilt and approved by you | Improved, for a fee | Nobody's job |
| Where stock comes from | Bought from you directly | You ship it yourself | You cannot tell |
| When Amazon goes wrong | Your account manager deals with it | A case is raised and you wait | You are on your own |
Anyone who has raised a case with Amazon knows the reply: a copied and pasted answer that never deals with the problem. Every brand we work with has a dedicated Amazon account manager, in house at RB Distributions, whose job is to tackle issues and see them through.
Thank you for contacting us. We understand your concern and apologise for any inconvenience. Your case has been passed to the relevant team. Please allow 24 to 48 hours for a response.
I have looked into your listing. It was suppressed because the main image no longer met Amazon's rules. I have replaced the image and asked for the listing to be reinstated. I will confirm as soon as it is live again.
Illustration only.
A small, specialist team. You deal directly with the people buying your stock and growing your brand, never a junior account manager.
Rory founded RB Distributions in 2023 in Birmingham. He agrees terms with each brand, places purchase orders and makes sure stock is always available, so the owner of the business knows your brand by name.
Alex is retained by RB Distributions on a private basis to lead Amazon growth for every brand partner. He specialises in turning crowded, underpriced listings into a single authorised seller with protected pricing, strong content and profitable advertising.
Handing your Amazon channel to one seller is a big decision. Here is what we commit to in return.
Territory, pricing, responsibilities and review points set out in plain terms from day one.
We will not undercut your own website or your retail stockists. Pricing is agreed with you.
You keep ownership of your trademark and Brand Registry. We work alongside you with the access you choose to give.
Sales, sellers, rankings, advertising and stock, shared with you every month in a clear report.
A named contact who knows your brand, answers quickly and speaks your language, not jargon.
Every unit we sell is bought directly from you, never sourced from the grey market.
Agencies charge monthly retainers whatever happens. We work differently. We buy your products and sell them on Amazon as your authorised partner, so we only do well when your brand does well.
You get a reliable wholesale customer, clean pricing and a team that treats your brand like its own.
A clear, transparent process that gets your brand performing on Amazon.
We analyse your listings, sellers, pricing and category data, and show you the opportunity.
We agree exclusive terms, pricing and an opening purchase order that works for both sides.
Unauthorised sellers are removed, Brand Registry is secured and listings are rebuilt.
We run advertising, reorder stock as sales grow and report to you every month.
Answer a few quick questions and we will review your brand on Amazon UK using our data API. You will receive a written appraisal and a short video walkthrough. It takes about two minutes.
Choosing one seller is a big step. These are the questions brands ask before working with us.
Speak to us directly. We are happy to talk it through with no obligation.
Book a CallMultiple sellers compete on price, which erodes your RRP, damages relationships with your other retailers and means nobody invests in your listings. One authorised seller keeps pricing stable, protects your brand and takes full responsibility for growing it.
An agency charges fees to manage your account. We act as your authorised reseller, buying your stock at wholesale and selling it on Amazon ourselves. There are no retainers, and our success depends on your products selling.
Amazon lets any seller attach an offer to an existing product page. If they can get hold of your stock, through a wholesaler, a clearance sale or an overseas market, they can list it without asking you.
Yes, that is the first thing we do. You will see who is selling, what they charge and how your listings perform, explained without jargon.
There are no management fees. We earn our margin by buying your products at trade price and selling them on Amazon. You simply supply stock against our purchase orders.
We map every seller, find out where their stock is coming from and, with your support, remove them using Brand Registry, formal notices and Amazon Transparency. We also help you tighten your distribution so they cannot come back.
No. Pricing is agreed with you and we respect your RRP. Protecting your wider channels is one of the main reasons brands work with a single authorised seller.
No. You keep ownership of your trademark and Brand Registry. You can add us as a user with the permissions you choose, so we can manage content and protection on your behalf.
Yes. We share new images, A+ content and copy with you before it goes live, so your brand is always represented the way you want.
Yes. We help brands move away from Amazon Retail so that pricing, stock and presentation are controlled by one authorised partner.
It is common, and it often means Amazon sets a price you cannot influence. We help brands move to a single authorised seller so price and stock are under agreed control.
Transparency is an Amazon programme that puts a unique code on every unit you produce. Amazon checks the code before a product is dispatched, so counterfeit or unverified stock cannot be sold on your listing. We handle the enrolment and tell you honestly whether it suits your products.
We place regular purchase orders at agreed trade prices, based on sales data and forecasts. Minimum order quantities and payment terms are agreed with each brand.
Terms are agreed with each brand and include regular review points and a clear notice period, so both sides always know where they stand.
We use marketplace data to decide which products have the strongest opportunity, launch those first, then expand the range as sales grow.
Our focus is Amazon UK. If your brand has the opportunity, we can discuss other marketplaces as part of the partnership.
Monthly reports covering estimated revenue, units, Buy Box share, sellers, keyword rankings, advertising performance, competitor activity and stock levels.
Seller clean up and listing improvements usually show an impact within the first few months. Every brand is different, which is why we start with a data backed appraisal.
Your in house account manager at RB Distributions picks it up. They investigate the issue, deal with Amazon directly and keep you informed until it is resolved, so you are never left with a generic case reply.
From two places. Our own software pulls reports directly from Amazon through its API, and we also have marketplace data covering brands, sellers, categories and search terms across Amazon UK.
Rufus is Amazon's AI shopping assistant. Shoppers ask it questions and it recommends products. Listings with complete product data, strong content and helpful answers are far more likely to be recommended.
Established consumer brands with genuine products and a UK supply chain. If you are unsure whether you are a fit, request a free appraisal and we will tell you honestly.
Pick a time that suits you and speak directly with Rory, who runs RB Distributions. No sales pitch, just an honest look at where your brand stands on Amazon.
